Cadillac Bets on Virtual Dealerships
Cadillac announced the opening of a virtual showroom where you can communicate with managers in real time.
The automaker says that visitors to the virtual showroom can browse through available and upcoming models, as well as ask questions to agents, just like in a regular car dealership. Although those wishing to purchase a car will not be able to buy it via the Internet, the service will help coordinate the client’s schedule with the dealer’s schedule..
Currently Cadillac Live is only available to US residents. The main reason for its deployment was the outbreak of the coronavirus, because of which some Americans are afraid to visit crowded places, especially not to buy, but just to see possible options..
Recall that due to the cancellation of the Geneva Motor Show, Hyundai was unable to hold a live presentation of its new sports electric car with a joystick instead of a steering wheel, but prepared a presentation.
text: Ilya Bauer, photo: Cadillac